STRIA Brand Guidelines
Packaging & Visual Identity Design
Goal:
Complete a full collateral package for the fictional restaurant STRIA, including a comprehensive design system adaptable for physical, digital, and social media applications.
Skills Involved
Brand development
Logo design
Identity creation
Creative production
Brand strategy
Design thinking
Process
I drew inspiration from the zebra to shape the restaurant’s identity and mood. Created mood boards, developed the name and concept, and explored logo sketches before finalizing colors, typography, and secondary marks. Built brand guidelines and mockups to show real-world applications. Underwent 5+ rounds of feedback to unify the visual direction and reinforce the brand’s symbolic themes of balance and individuality.
Learnings
Through this project, I learned how to build a cohesive brand system from the ground up, ensuring every design choice—color, typography, and form—reflected the brand’s purpose and tone. I strengthened my visual storytelling skills and learned to translate abstract ideas into tangible, consistent brand experiences.