Social Innovation Weekend
Brand Campaign

Art Direction

Goal:
Develop a brand concept representing the event’s innovation initiative, implement a six-week content calendar, and raise awareness through digital and print collateral.

Skills Involved

  • Campaign strategy

  • Art direction

  • Concept implementation

  • Digital marketing

  • Social media content creation

  • Band strategy

  • Leadership

  • Communication.

This was a mini mic interview I did live on the weekend of the event. I edited the graphics in canva and put the whole video together in Premier Pro.

Process

Established the campaign’s visual identity, designed print collateral (flyers, presentations, etc.), built and executed a six-week content calendar, created branded social media posts highlighting events and past speakers, and managed live event coverage in a cohesive style.

Learnings

Social content creation, multi-platform brand application, cross-functional collateral development, and ongoing organic campaign management.

View the full content calandar plan here!

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