Limited Edition Poppi Design
Package Design
Goal:
Collaborate with Poppi to create a unique, limited-edition flavor experience that extends their brand while driving excitement and engagement.
Skills Involved
Package construction and experimentation
Graphic design thinking
Adobe Illustrator
Market/company research strategies
Process
Conducted extensive research on Poppi’s current offerings and marketing strategies. Developed a brand moodboard to better understand their visual guidelines, then brainstormed annually celebrated events using a concept map. Connected a physical event to a complementary flavor concept, followed by creating a moodboard for both the design direction and the event. Crafted a statement of work for Poppi, then designed and produced both digital and physical mockups of the final product.
Learnings
Learned how to innovate within an existing brand, think critically about marketing strategies, and enhance customer engagement through thoughtful design and packaging considerations.