Tire Discounters Internship

Ohio Tax Holiday Campaign

Graphics Designer (title):
Develop digital and print collateral unified by a clear concept and objective, follow brand guidelines, and promote education and awareness of a limited-time offer.

Skills Involved

  • Graphic design

  • Concept creation

  • Brand strategy

  • Creative design thinking

Process

Collaborated with the brand manager to review the campaign brief and objectives, brainstormed concepts aligned with brand standards, created all assets, incorporated 10+ rounds of feedback, and prepared final materials for production.

Learnings

End-to-end campaign development, collaboration with brand strategists, managing tight deadlines, project coordination, and applying advanced graphic design techniques.

Other Creative Contributions:

Tire Discounters Electric Vehicle Brand

  • Updated brand guidelines, refining gradient usage for improved visual consistency.

  • Built logo mockups, showroom slides, and billboard designs to support brand expansion.

QuickTires

  • Refreshed brand guidelines to reflect a new typeface and improved visual hierarchy.

  • Designed a new program guide to enhance customer communication and brand cohesion.

Carriage House Car Wash

  • Designed billboard concepts (pending approval) and promotional materials.

  • Created email marketing graphics to support promotional campaigns.

Butler Tires and Wheels

  • Designed table tent signage (pending approval) for showroom use.

  • Assisted with billboard design to maintain brand consistency across campaigns.

Tire Discounters Fleet Commercial Services

  • Designed a flyer promoting fleet and commercial offerings.

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