Electric Root Festival
Electric Root Festival Graphic Standards & Wayfinding System
Goal:
Develop a cohesive graphic standards system and functional wayfinding assets that support the festival’s mission of Radical Joy and Hospitality while addressing attendee navigation needs.
Skills Involved
Design thinking
Visual communication
Audience research
Collaboration
Spatial analysis
Iterative feedback.
Graphic Standards (individual design)
Wayfinding System (group design)
Elements
Disclaimer: The graphic standards system was developed through a class competition in which each student proposed a concept. The festival organizers then selected their favorite design to develop and brand the event. The wayfinding system was created within the chosen graphic standards system and was produced collaboratively by a group of 3–4 designers.
Process
Surveyed the festival grounds for environmental context, consulted with organizers to define goals, designed a wayfinding poster aligned with brand messaging, collaborated with peers to build a full system guided by graphic standards, and incorporated multiple rounds of stakeholder feedback and critique throughout development.
Learnings
Strengthened abilities in designing for real-world environments, interpreting client needs, collaborating within a team structure, and refining solutions through iterative critiques to ensure clarity, accessibility, and consistent brand expression.